Solution example · For online stores
Revenue, margin, conversion and ad payback in one dashboard — every day, without stitching spreadsheets.
ExplainedRevenue has grown four weeks in a row, driven mostly by repeat customers.
E-commerce
Meta, Google and marketplaces all count differently, so true payback stays hidden.
By the time the books are closed, the money is already spent on loss-making SKUs.
A broken mobile checkout can quietly eat sales for a week.
Solution example
A starting set of metrics for this industry. We finalise the list during the audit.
Solution example
«How much did we make yesterday after ad spend?»
A morning Telegram digest: revenue, margin, ad spend and the bottom line.
«Which campaign should I switch off first?»
A campaign table with ROAS and margin, sorted worst-first.
«What’s going on with frequently returned products?»
A returns treemap by category plus a list of SKUs with reasons.
Headline KPIs compared with the previous period, plus trends.
Sales, plan vs actual and 20+ chart types: cohorts, heatmaps, treemaps, waterfalls, maps.
GA4: channels, pages, devices, a geo map, CTA clicks, site search and form funnels.
Campaigns, funnel and attribution (AppsFlyer / OneLink), creatives and site click-throughs.
Answers questions about your metrics and explains changes in plain language.
Regular digests in Telegram: daily, weekly or on your own schedule.
Scenario
Every Monday the marketer spent an hour matching Meta and Google spend to CRM orders. The accountant shared product margin once a month.
Every morning in Telegram: revenue, margin after ad spend and the top 5 loss-making SKUs. Campaigns on those items are paused the same day.
Typical effect: 15–25% less ad spend with no drop in revenue.
A generalised scenario based on typical projects; impact depends on your data.
«Why did conversion dip on Tuesday?»
Mobile conversion dropped 18% on Tuesday. Cause: the checkout page on iOS Safari loaded 2.1 s slower, and it accounts for 64% of abandoned carts. Recommendation: check the checkout page performance on iOS.
Morning digest
Revenue: +12% vs last week
ROAS: 4.1
⚠ More abandoned carts on iOS
Typical sources:
Plans
Start with a micro-dashboard on your spreadsheets, a ready-made template for this industry, or analytics built entirely around your processes.
Lowest-cost start
A static report from your existing data and spreadsheets (Excel, Google Sheets, CSV or a database) — hosted on GitHub Pages or Vercel. A strong fit for entrepreneurs, sole traders and individuals.
A proven template for your industry, connected to your own data.
Reports, models and ongoing support built around your questions.
FAQ
Yes — I connect via API or a scheduled export, whatever fits your stack.
From cost prices in your accounting system or a spreadsheet; we’ll agree on the formula together.
Yes, if the CRM has it — as a separate view with plan vs actual.
Tell me which systems you use and I’ll prepare a demo on similar data.
Or reach me directly:
Open the demo →
