Solution example · For salons, studios, schools and local services
Beauty salons, fitness and yoga studios, schools and courses, car services, cleaning: bookings, staff and room utilisation, memberships and client sources — on one screen for the owner and the front desk.
ExplainedSaturday runs at 96% capacity, Tuesday at just 58%. A weekday offer could even out the week without extra ad spend.
Service businesses
Without a weekly heatmap you can’t see which hours to discount and where to raise prices.
Ads bring newcomers, but nobody tracks how many become regulars.
You learn a client didn’t renew a month later, when it’s too late to win them back.
Solution example
A starting set of metrics for this industry. We finalise the list during the audit.
Solution example
«Which staff member brings back the most clients?»
A staff ranking: revenue, average ticket and share of return visits.
«Who needs a reminder, and whose membership is expiring?»
Every morning in Telegram: no-show-risk bookings and memberships expiring this week.
«Which promo brought clients who stayed?»
New-client cohorts by source and promo, with return visits.
Headline KPIs compared with the previous period, plus trends.
Sales, plan vs actual and 20+ chart types: cohorts, heatmaps, treemaps, waterfalls, maps.
GA4: channels, pages, devices, a geo map, CTA clicks, site search and form funnels.
Google Search Console: clicks, impressions, CTR and position by query, page and device.
Answers questions about your metrics and explains changes in plain language.
Regular digests in Telegram: daily, weekly or on your own schedule.
Scenario
Schedule in Google Sheets, payments at the till, memberships in the front-desk notebook. Non-renewals were counted once a quarter.
The heatmap exposed empty Tuesday and Thursday mornings, and the daily digest lists expiring memberships. The front desk now messages clients 5 days before expiry.
Typical effect: +8–12 pp renewals and dead hours filled with morning classes.
A generalised scenario based on typical projects; impact depends on your data.
«Why don’t clients come back after the first visit?»
61% of clients return, but only 22% of newcomers from the Instagram promo do. Clients who got a follow-up offer after the visit return 2.4× more often. Recommendation: an automatic reminder after 3 weeks for every new client.
Tomorrow’s schedule
Free slots: 14 (Tue, 10:00–13:00)
⚠ 5 bookings at no-show risk
Typical sources:
Plans
Start with a micro-dashboard on your spreadsheets, a ready-made template for this industry, or analytics built entirely around your processes.
Lowest-cost start
A static report from your existing data and spreadsheets (Excel, Google Sheets, CSV or a database) — hosted on GitHub Pages or Vercel. A strong fit for entrepreneurs, sole traders and individuals.
A proven template for your industry, connected to your own data.
Reports, models and ongoing support built around your questions.
FAQ
Yes, via API or export. If yours isn’t on my list, I’ll scope the integration on the first call.
Only if you want them to: page access is configured per user.
Yes: plan vs actual, utilisation and revenue per location, room or staff member.
A short call, and I’ll walk you through a studio or salon dashboard.
Or reach me directly:
Open the demo →
